Ipswich Town FC launch new recycling initiative with borough council

Ipswich Town Football Club has joined forces with Ipswich Borough Council’s waste and recycling team to promote the importance of recycling with fans at Portman Road.

Town fans will be encouraged to ‘Think smart, think blue, recycle’ at the stadium and the campaign will run for the 2022/23 football season.

Recycling mascots DiGBY as well as Town mascots Bluey & Crazee will join for a ‘thumbs up’ for a message outside the ground and promoting recycling throughout the season. There will also be lamppost banners and branded bin-stickers.

On September 10 in the FanZone, there will be a DiGBY shootout inflatable game to promote recycling messages with a football theme. Joint visits between the council and the club will also take place with local schools to promote recycling with a new recycling video created by the club using the first-team players.

Cllr Phil Smart, Ipswich Borough Council Portfolio Holder for the Environment, said: “Recycling is important now more than ever as we work towards Net Zero goals for our town and a sustainable future for the benefit of the environment.

“We have a wonderful town with wonderful people. Ipswich Town supporters are a large part of that so joining with the club to encourage recycling messages is a great way to encourage our community to get on board, to ‘Think Smart, think blue’ and recycle as much waste as we can.”

Dan Palfrey, PR manager at Ipswich Town Football Club, said: “We’re really pleased to reignite our recycling partnership with the council. The club is working to become more sustainable in all of our operations on matchday and non-matchday.

“This partnership provides a great opportunity to spread awareness around the town and in schools.”

As well as the DiGBY shootout inflatable on 10 September it will also be used on 22 October in the FanZone and for future events and school visits.

This will be an interactive way to communicate recycling messages during 2022 and 2023.