Crumbs in Bury St Edmunds to move into former Auntie Pam’s Sweet Shop

The tradition of sweet treats is set to continue at an empty town centre store as a well-known businessman prepares to relocate his desserts shop.

Ben Hutton is to move Crumbs, in High Baxter Street, into the former Auntie Pam’s Sweet Shop, in The Traverse, which closed at the end of July after nearly 20 years in the town.

The 31-year-old, who also runs Queen’s Bar and Grill in Churchgate Street, said the move allows his team to bake goods on site including cheesecakes, cookies, brownies, cakes; offer a greater selection and open on Wednesdays to catch the market day trade.

Mr Hutton said: “Originally I always wanted to be in The Traverse – that was the ideal spot for Crumbs but nothing was available.

“When I saw Auntie Pam’s was shutting down, it was the perfect location. It’s slightly bigger than what we’ve got now so it means we can bake the goods on site.

“You will get that nice, fresh cookie smell when you come through the door.

“It means we can offer more as well so we can do same day and next day orders and extend our opening hours to be open on market day.

“The main thing is to be able to bake on site so people can see what we’re doing.”

The High Baxter Street shop, which is celebrating its first anniversary after opening last November, is currently open Thursday to Sunday and has a team of three including Mr Hutton.

Crumbs was established in 2021, with products baked at Queen’s.

“More and more people known about us which is good,” he said.

“It’s been successful and it’s time to step it up a bit more if we can.”

Mr Hutton hopes to be able to move into the former Auntie Pam’s in early December.

“It’s good to keep that novelty of sweet treats in an old-school sweet shop,” added Mr Hutton.