Bury St Edmunds based Krazy Horse opens West End Centre for Indian Motorcycle

A Bury St Edmunds motorcycle and car dealership has teamed up with an iconic American company to create a new luxury brand experience centre.

Krazy Horse, based in Lamdin Road, has joined forced with Indian Motorcycle, and will run the company’s first UK dedicated sales centre in Kensington High Street, in London’s West End.

Krazy Horse, which has has sold bikes made by Indian Motorcycle for more than eight years, has taken on another five people to run the London centre, brining its staff total to 50.

Paul Beamish, founder and MD of Krazy Horse, said: “It is fantastic to have the opportunity to create the UK’s first Indian Motorcycle Brand Experience Centre in such a fantastic location.

“We have partnered with Indian Motorcycle on many exciting projects since the relaunch of the brand including The Wall of Death with Guy Martin, developing the Hooligan series in the dirt track riders association and opening stores in Suffolk, Oxfordshire and London.

“The opening of the Kensington store firmly puts a focus on this great brand and I am proud that Krazy Horse is a part of it. The extensive refurbishment has doubled the sales space and allows a complete range of Indian Motorcycles, accessories, clothing and heritage to be displayed in a highly sought-after central London location.”

Paul founded Krazy Horse in 1995 after he had trouble finding parts for his Harley Davidson motorbike. He began the business from his garden shed.

Since then, Krazy Horse has gained a UK and worldwide reputation and now runs five showrooms in total: two in Bury St Edmunds, one in Welling, London, one in Chipping Norton, Oxfordshire, and now Kensington

The Bury St Edmunds Deco House car showroom has recently undergone a refurbishment with new flooring and decoration throughout. Ian Beddis has been appointed as head of the car dealership.

He said: “Deco House looks great. We have also teamed up with local artist Paul Ambler who approached us about displaying some of his work. We thought so highly of his paintings we decided we should show it all in a showroom exhibition, which is running until the end of the month.

“Krazy Horse is very much a team effort with all of us in love with bikes and cars in some shape or form, and all sharing an enthusiasm about them.

“Running the new London centre for Indian Motorcycle is a very exciting development.”